Improving Data Quality using a doubt management tool

During normal day to day activity, a user may encounter a situation that creates some kind of doubt about a contact record, or the user sees that the contact record has information missing or contains unknowns. This tool allows the user to quickly and easily identify the doubt or unknowns, enabling future referencing and investigation without interupting the task at hand.

Instead of the organisation losing this information, its existence has now been identified and given a value. Sharing this new information real time across an organisation generates a host of advantages. Doubts about the individual contacts is collected within the CRM itself, This gives the person responsible for data quality a much deeper insight into the collective knowledge of an organisation A data quality manager will be able to search on each doubt-level, easily identifying records that require investigation.